– Google URL Shortener

URL Shortener takes long URLs and squeezes them into fewer characters to make a link easier to share, tweet, or email to friends. There a lot of websites that provide this service at the moment and popular ones like

Google’s new offering is only available through its own products i.e. Google Toolbar and Feebburner, according to the blog post on the subject.

The benefits of using Google URL Shortener are

  • Stability: Google’s scalable, multi-datacenter infrastructure provides great uptime and a reliable service to our users.
  • Security: As we do with web search, shortened URLs are automatically checked to detect sites that may be malicious and warn users when the short URL resolves to such sites.
  • Speed: At Google we like fast products and we’ve worked hard to ensure this service is quick. We’ll continue to iterate and improve the speed of Google Url Shortener.

It’s arguable as to whether or not those points provide a big gain over other services, as the more popular ones tend to have those exact features anyway. 
The site has nothing much to offer (as the service is limited to a couple products), but you can test it out by using the Google Toolbar or FeedBurner.

Source : Neowin


Google New “Fade In” Effect for its Homepage

Recently, Google introduced a new change in its homepage, New “Fade In”. Earlier it was the new supersized search box which was launched few months back and now comes a minor change the “Fade In”

The main feature of the new homepage is that it "fades in" — when the page first loads, it shows only the Google logo, the search box and the buttons. For the vast majority of people who come to the Google homepage, they use only the search feature and thus this clean, minimalist approach provides just what the users are looking for.

But for those users who are interested in using a other application like Gmail, Google Image Search or the additional links on the homepage, which are revealed only when the user moves the mouse. Since most users who are interested in clicking over to a different application generally do move the mouse when they arrive, the "fade in" is an elegant solution that provides options to those who want them, but removes distractions for the user intent on searching.

The screenshots below shows how the Google Homepage looks initially and after moving the mouse


Source : Google Blog

Introducing “Google Public DNS” : A new DNS resolver from Google to Speed up Web Browsing

Google has recently launched a free DNS service called "Google Public DNS" to make your browsing experience faster and secure. But remember its an experimental public DNS resolver.

The DNS protocol is an important part of the web’s infrastructure, serving as the Internet’s "phone book". Every time you visit a website, your computer performs a DNS lookup. Complex pages often require multiple DNS lookups before they complete loading. As a result, the average Internet user performs hundreds of DNS lookups each day, that collectively can slow down his or her browsing experience.

1. What is Google Public DNS?

Google Public DNS is a free, global Domain Name System (DNS) resolution service, that you can use as an alternative to your current DNS provider.

To try it out:

    • Configure your network settings to use the IP addresses and as your DNS servers or
    • Read our configuration instructions.

If you decide to try Google Public DNS, your client programs will perform all DNS lookups using Google Public DNS.

2. Why should you try Google Public DNS?

By using Google Public DNS you can:

3. How the “Google Public DNS” is different?

    • Speed: Resolver-side cache misses are one of the primary contributors to sluggish DNS responses. Clever caching techniques can help increase the speed of these responses. Google Public DNS implements prefetching: before the TTL on a record expires, we refresh the record continuously, asychronously and independently of user requests for a large number of popular domains. This allows Google Public DNS to serve many DNS requests in the round trip time it takes a packet to travel to our servers and back.
    • Security: DNS is vulnerable to spoofing attacks that can poison the cache of a nameserver and can route all its users to a malicious website. Until new protocols like DNSSEC get widely adopted, resolvers need to take additional measures to keep their caches secure. Google Public DNS makes it more difficult for attackers to spoof valid responses by randomizing the case of query names and including additional data in its DNS messages.
    • Validity: Google Public DNS complies with the DNS standards and gives the user the exact response his or her computer expects without performing any blocking, filtering, or redirection that may hamper a user’s browsing experience.

4. Google Public DNS telephone support

  • 877-590-4367 in the U.S.
  • 770-200-1201 outside the U.S.

Homepage : Google Public DNS
Source : Google Code
Documentations : Site or PDF
Discussion Group : Group

Google new search interface

Thanks to Gizmodo, now we can see the new Google Search Interface whithout signing for any BETA program. One would have to

1. Go to Google
2. Enter the below given code in the address bar


3. Now hit enter
4.Refresh Google and you would see the new interface as shown in the screenshots below.

Give it a try 🙂

Source : Gizmodo